My WorkMarketing
Hoosky - advertising campaign
December 2025 | MKTG4504 Advertising & Brand Promotion
Objective/Problem: Develop 6 creative executions using varying media vehicles to help Hoosky, a student-run Northeastern merch brand, expand its reach to off-campus upperclassmen students.
My Role: I conducted 10 interviews to identify the key insight that drove our campaign. I also created the media vehicle map (slide 11), design the creative for print transit media (slide 32), created the LinkedIn media vehicle (slide 36-42), creatives for Customer Participation (slide 52-56), designed and wrote the tonality, proposition, and support sections of the Communications Brief (slide 70), and did all of the Figma mockups (including a website redesign on slide 63).
Testimonials/Feedback: Our group received a 100% on this project and the client provided positive feedback on our work.
“Team - You hit this out of the park. I hope you are really proud of the work you did - it's exceptional!! Your client was also happy so that's great!” - Feedback from our Professor
Skills: Consumer insights research, media planning, messaging strategy, copywriting, Figma prototyping, and creative strategy + design.
DELVAUX - DIGITAL MARKETING STRATEGY
Objective/Problem: Our group of 5 was tasked with creating a digital marketing strategy for Delvaux, the Belgian luxury leather house. We started with competitive analysis to see which KPIs Delvaux was underperforming in, which drove our strategic recommendations.
My Role: I did the Planning, Budget, and KPIs section, excluding the Gantt Chart (slides 21-23, 26), the Editorial section (slides 27-32), paid search term research (slide 40), social media research (slide 41-42), and influencer campaign planning (slide 43-44, 47-49).
Testimonials/Feedback: The professor said my content calendar was the strongest he has ever seen in these projects, which I was very proud of. Creating the content calendar was one of the most time-consuming, but rewarding parts of the project. I really enjoyed the process of making mockups, aligning channels, and planning the campaign journey.
Fun Fact: I completed this project while studying luxury marketing and merchandising in Paris with a French professor!
Skills: Digital marketing, campaign planning, media budgeting, KPI development, editorial & content strategy, & influencer marketing.
August 2025 | THTR3350 Fashion Marketing & Merchandising in Europe
TINDER - IMC Campaign evaluatioN
Objective/Problem: Find a recent campaign you feel exemplifies what a truly integrated advertisement looks like.
My Role: I originally suggested exploring Tinder to my group because whenever I am out or traveling, I take pictures of ads that really catch my eye, and this was one I saw on a red bus in London. From there, my main role in the group was analyzing the YouTube and OOH-Transit placements (slides 6-12). Overall, I examined how creative execution, audience targeting, and placement strategy differed by channel while maintaining messaging consistency.
Highlight: I really enjoyed collecting the data to help quantify this campaign. This included tracking the length and view count of each video. I also conducted research to determine the number of bus placements and the campaign's impact.
Skills: Media channel analysis, audience alignment, and cross-channel integration.
September 2025 | MKTG4504 Advertising & Brand Promotion
Fancy Feast - rebrand
Objective/Problem: S
My Role: S
Execution: S
Testimonials/Feedback: Our group received a 100% on this project and the client.
Skills: x
December 2024 | COMM3451 Advertising Practices
GALITOURS - MARKETING RESEARCH
Objective/Problem: Galitours, a Boston walking tour company, was looking to do an informed expansion of its target market and service offerings, but did not have insights to drive decisions.
Execution: Created a survey with 34 questions that gained insights from 212 respondents, addressing 6 research problems.
My Role: Owned the question development for RP6 which involved a cluster analysis to create 4 segments with an average age and desired tour offerings to construct packages and messaging for. I also ran the analysis for the demographics section and provided support in running statistical analysis for the rest of my team.
Testimonials/Feedback: S
December 2024 | MKTG3401 Marketing Research
Fresh by Downy - marketing plan
Objective/Problem: S
My Role: S
Execution: S
Testimonials/Feedback: Our group received a 100% on this project and the client.
December 2023 | MKTG3301 Marketing Management